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Today, you must be able to offer each of your customers targeted offers by broadcasting them via the channel of their choice. This almost surgical treatment of commercial data is essential to create traffic and boost your turnover. We help you revolutionize your production processes while increasing your sales efficiency!
Digitalizing your processes is a challenge, our teams are at your side to meet it
ANALYSIS
First, we map the roles and missions of your teams to identify all the sources of productivity and efficiency.
OUTPUT
We then model our proposed solution and service architecture.
Our goals: to streamline your workflow and accelerate your time to market.
Our teams help you define your needs and meet them by making the most of our technologies
Each customer account has a single contact person who centralises all requests and directly activates the various parties required for each of the services offered by the group.
WE ARE CONSTANTLY INNOVATING TO REVAMP OUR ORIGINAL BUSINESS.
Our vision of pre-press 2.0 allows you to produce more simply, with more customization, agility and responsiveness.
WE HAVE THE BEST EXPERTS IN AUTOMATION.
These layout experts interpret your graphic guidelines using multiple technologies and across all channels… without losing impact or quality.
OUR PRODUCTION TEAMS ARE THE DRIVERS OF THE DIGITAL HUB.
They structure and guarantee the use of the feeds and manage the connections with your broadcasters and digital partners.
Our in-house design and automation teams are industry leading experts.
We bring your brand, style, pricing, promotional mechanics, pictorial/iconography and automation layout needs to fruition.
We create publication processes that can be accurately automated for any channel, while maintaining a high level of creativity to ensure the strongest experience your brand… From simple signage to full page catalogue layouts.
Our design teams are experts in meeting your needs around private label branding and packaging.
We have a proprietary approach to the creative development and production processes necessary to bring your private label products to market. Supported by our workflow tool, “Pack Team”, we accelerate the time-to-market for your private label products to be instore and on the shelf.
Promotional communication in the retail sector plays an essential role in the transition to digital. It responds to the challenges posed by the reduction in the distribution of paper leaflets and catalogs. This trend is driven by a number of factors, including the rising cost of paper pulp, government restrictions such as OUI PUB, the pressures of food inflation, and adjustments made by retailers to exploit their data more effectively.
Retailers are adopting a variety of approaches, from tests aimed at reducing the use of leaflets, to ambitious initiatives such as announcing “zero leaflets”. The transition to digital is also marked by strategic adjustments at Carrefour, Leclerc, Intermarché, Système U, LIDL, Auchan, Monoprix, Casino, and other major retail players. These changes are aimed at optimizing the impact of promotions while meeting changing consumer expectations in an increasingly digitalized landscape.
ARISTID is a partner for retailers! We support you in digitizing your promotions.
Thanks to our digital tools, we can personalize promotional offers while significantly reducing paper waste.
Business professions are demanding, we make sure that we maintain a quality of service that meets your expectations.
The 2023 edition of CEO Rodolphe Bonnasse’s book “40 retail innovations” highlights the main trends driving the retail sector.
Artificial intelligence is one of the most striking trends of the year. It is being used to improve the customer experience, automate tasks and reduce the environmental impact of stores. For example, AI is being used to fill shelves at a Konbini in Japan, prepare guacamole in California, create virtual pop-up stores on midjourney, improve virtual fitting, automate fast-food drives, prepare customer trips and develop local promotions.
CSR is also a major area of development for the retail sector. Retailers are committed to reducing their environmental impact and offering more sustainable products and services. For example, brands such as Ikea, H&M and Carrefour offer second-hand, rental and recycling programs.
Retailtainment, the combination of retail and entertainment, is another key trend. Stores are looking to offer unique, immersive experiences to attract customers. For example, luxury brands such as Dior and Chanel have opened unusual ephemeral stores, such as yurts or ice cream stores.
